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Designing for SFA: Product Strategy, Companion Apps, Dashboards, Pitches and more

Overview

Timeline

Team

My Role

At Sports For All (SFA), I helped shape the organization’s vision to digitize athlete data and identify future Olympic talent across India.

What I Owned

and Delivered


  • Designed and governed a unified design system, ensuring consistency and scalability across multiple products and teams


  • Led product design for athlete-facing mobile applications, enabling registration, event discovery, scheduling, and results delivery at scale


  • Owned design of admin and operations dashboards, supporting event creation, athlete and coach management, assessor assignment, venue mapping, and session scheduling


  • Designed a Games Management System (GMS) capable of configuring tournaments, generating fixtures, assigning players, and recording match outcomes

Under NDA

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